Digital marketing course syllabus

Who this Digital marketing course is for?

A digital marketing course teaches strategies and skills for promoting products, services, or brands effectively through online channels and platforms.

Why should I learn digital marketing course?

Even a novice can simply begin working on a project in the IT business thanks to this course’s integration of IT industry experience.
This bundle provides the necessary development expertise, which is a prerequisite for any interview.
A new employee might feel confident working on a development project right away thanks to this package.

What you will learn in digital marketing course?

This course is blended with IT assiduity experience where indeed a fresher can start working on design in IT assiduity fluently.
This package gives asked knowledge on development which is the entry position criteria for any interview.
This parcel gives self-confidence to a fresher to start working on a development design from the day of bordering.

SALARY & PACKAGES

Entry-Level Digital Marketer (0-2 years experience):Salary: ₹2.5 lakh to ₹4 lakh per annum.
Mid-Level Digital Marketer (2-5 years experience):Salary: ₹4 lakh to ₹7 lakh per annum.Experienced Digital Marketer (5+ years experience): Salary: ₹7 lakh to ₹15 lakh+ per annum.

JOBS & PROFILES

There are many job profiles are avaliable in varanasi & all over India. Such Job Profiles name is – Digital Marketing Manager,  SEO Specialist/Manager, Email Marketing Manager, Content Marketing Manager, Affiliate Marketing Manager, Social Media Manager, etc.

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Charges & duration of digital marketing course

Duration : 4 month
Charges : 12,000/-

View all Fee & duration of separate course SEO , SMM , SEM & SMO

Digital marketing course syllabus details

GOOGLE ADWORDS PRPAY PER CLICK MARKETING(SEM)

  • Goolge Adwords
  • Interoduction To Online Advertising and Adwords
  • Adwords Account and Compaign Basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports

SEARCH ENGIN OPTIMIZATION(SEO)

  • Introduction To search Engine Optimization
  • How Did Search Engine work
  • SEO Fundamental s &Concept
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling

ON PAGE OPTIMIZATION

  • Domain Selection
  • Hosting Selection
  • Metadata Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1,H2,H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow and Do-Follow
  • Creating XML Sitemap
  • Robot.txt

OFF PAGE OPTIMIZATION

  • Link Building Tips & Techniques
  • Difference Between White Hat and Black Hat SEO
  • Alexa Rank,Domain
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • forum Submission
  • PPT submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile Link Creations
  • Infographics Submission

SEO UPDATE/ANALYSIS

  • Google Panda
  • Penguin
  • HummingBird Algorithm
  • Google Panelties
  • SEO Tools Foe Website Analysis Optimization
  • Cometitor Website Analysis and Backlinks Building
  • Backlinks Tracking, Monitoring,Reporting

LOCAL BUSINESS  AND GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup(Including Images ,Videos,Map etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews

SOCIAL MEDIA MARKETING(SMM)

  • Facebook Optimization
  • Fan Page Vs  Profile Vs Group
  • Creating Facebook [page for business
  • Increasing  Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And its Types in Detail
  • Creating Advertising Canpaigns
  • Payment Modes
  • Interoduction to Twitter
  • Creating Strong Profile On Twitter
  • Followers,Retweets,Click
  • Conversions,Hash Tags
  • Linkedln Optimization
  • What is Linkedln?
  • Individual Profile Vs Company Profile
  • Branding On Linkedln
  • Marketing On Linkedln Groups
  • Google Plus
  • Tools & Techniques

SOCIAL MEDIA OPTIMIZATION(SMO)

  • Social Media Optimization
  • Interoduction To Social Media Networking
  • Types of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook,Google+,Linkedin
  • Youtube,Pinterest
  • Hashtags
  • Image Optimization