What is Brand management?

Brand management, also known as Marketing, is responsible for the overall management of a brand. This includes everything from product development and marketing to advertising and public relations. All of these aspects work together to create a particular image or reputation for a brand.

Types of Brand Management
1- Identify Brand Positioning and Value
2- Brand Marketing Planning
3- Measuring Brand Performance
4- Alternatives
5- Strong Advertisment

Advantages of Brand Management

There are several benefits of brand management, some of which are highlighted below:
⦁ Coustumer Recognition
⦁ Coutumer Loyalty
⦁ Credibility
⦁ Gives Confidences
⦁ Consistency
⦁ Brand Equity
⦁ Attracts Talent
⦁ Allows Shared Values